Attorney Romy Jurado to be addressing cultural diversity in the workplace.

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Attorney Romy Jurado to be addressing cultural diversity in the workplace.


Biz-Shift Networking Mixer

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Don’t Miss Step Into Results’ 3rd and Final Networking Mixer for Biz-Shift:  Biz-Light-Years!

It’s being held at the Newport Beach Hotel and Resort in Sunny Isles Beach, FL.

2-4-1 Drink Specials and Complimentary Hors d’ Ourves.

Biz Light Years Mixer 3


Final Words From Gina Rossman, Our Summer Intern

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By Gina Rossman, our marketing coordinator and intern

As my internship experience of the last two months comes to an end, I think it’s time for some reflection. As Carlos says, before I can gain credibility with other people, I must be true to myself. Luckily, I was able to achieve both credibility and honesty through working on Biz-Shift this summer (I know some of my friends who spent their time filing papers can’t say the same)!

I truly believe in Biz-Shift’s mission to transform the modern workplace from one of multi-generational tension to multi-generational collaboration. I feel like when I first approach business professionals with the idea of this transformational workshop, they balk at the implication that something is wrong with them. No, Biz-Shift goes beyond the individual–it looks at workplace culture as a whole. You’re just one cog in a set of gears, but if you can change your strategy and approach to working with differing generational sets, imagine how much smoother and faster the gears can turn, yielding real business results. Biz-Shift isn’t about fixing yourself, it’s about empowering yourself to be a better boss, colleague, worker, and overall person. Once people understand that message, I see their eyes light up and their heads nodding. That epiphany is what makes my work with Biz-Shift worth every second.

However, the problem with epiphanies is that they are fleeting moments of clarity. It’s too easy to slide back into the status quo. That’s why my time with Biz-Shift has been spent not only on spreading the message but also convincing people to commit to the possibility of a new reality. Procrastination, I’ve discovered, is a business professional’s worst enemy. It goes by many names: “needing time to think,” “needing to talk to [insert name here],” “needing to get something else done first.” Those are excuses, and they get in the way of what they really need to do: register to attend Biz-Shift. Once the first hurdle of understanding is overcome, people must overcome the hurdle of fearing commitment. It’s not enough to believe in transforming your business strategy–you have to dedicate yourself to transforming your business strategy, too.

I’ve seen the vision and experienced the passion of the three coaches (Carlos, Rita, and Allyn) of Biz-Shift, and that dual combination of belief and dedication is powerful. It’s available to any business professional in South Florida who commits to registering to Biz-Shift. My final word of advice: get on board before you miss your chance for a happier, more successful business career.

In-Depth Interview with CEO and President Carlos Pundik, MCC

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Carlos New Pic Bizshift1Cropped

While Biz-Shift’s CEO and President Carlos Pundik’s resumé and professional bio are impressive on their own, his unique vision is what differentiates him from other professional coaches. His coaching style is marked by enthusiasm and inspired by his love of life and people, as evident in the following interview. We’ll let his words speak for themselves.



What inspired you to go into coaching?

I did a couple of personal development programs when I was a young adult, and they inspired me. I learned a lot about myself. I also realized I love to make a difference with people—to see them happy, positive, and living their future now.

These personal development programs made me focus internally, to figure out what made me tick. I really believe that you have to know yourself well before you can go out and make a difference with people. You have to learn how to “walk the talk,” otherwise you will lose credibility in your clients’ eyes.

How did you train to become a coach?

I started off at Coach University, and I was in one of the first graduating classes. I learned the basics of coaching; it was like boot camp. I had to practice the modules that I learned in class so I practiced with friends and family. In coaching, you have to get beyond yourself and put the attention on others.

My very first client was my next-door neighbor, a single woman with kids. She was unemployed, and I noticed she was struggling. I offered my coaching services to her for free. Soon after, she got a job with Chase Bank. About a year later, I received a call from Chase Bank’s human resource department in Tampa, and based on my first client’s recommendation, I was chosen to lead their new coaching program. It was an interesting transition: going from working for free to working with a large company. It just affirmed my belief that if you give more than you take, it will come back to you ten fold. That one recommendation launched my entire career.

From there I grew, and landed other clients, from word of mouth and recommendations from people that were in my programs to get coaching work with other companies. I have also worked internationally in Peru, England, Trinidad and Tobago, Jamaica and Venezuela. It used to be, 10 – 15 years ago people would ask “do you have a coach?”—now people ask “who’s your coach?” It’s become a recognized profession in the world. I continue my standing membership with the International Coach Federation, ICF, I am an original member of Coachville USA, and hold a Master Certified Coach (MCC) certification from George Mason University. This is the highest certification currently available in the coaching profession.

In your over 20 years of coaching, what experience best illustrates the business benefits of coaching?

I worked with a company in Jamaica that was struggling in the sales department. While the sales teams met their numbers every year, they were never able to take their numbers to the next level. The company hired me for six months, and I coached their sales teams on distinctions that created openings for opportunities and to be more effective in communication.

I instructed each sales manager to create their own project, with the challenge to make it bigger than themselves and to double their current individual sales. They had six weeks to implement the project. After the six weeks, the managers came together and reported their results. Some sales managers doubled their sales, but even more were able to triple their sales.

As human beings, we become automatic. We do the same things over and over again, and we don’t think about changing our strategy to achieve new results. We have to create new ways to approach business that allows for breakthroughs to show up. The company I worked with had a 70% increase in sales from the prior three years.

What inspired Biz-Shift?

Biz-Shift was born over a lunch conversation with fellow coach Rita, as we were discussing how to work together to impact the business world. How can we make a transformation? Later, in a conversation with one of my sons, I realized he had a totally different idea of what needed to happen. We started discussing generational differences and that led me to research generational issues in the workplace.

I read Diane Spiegel’s The Gen Y Handbook, and it confirmed what I had researched. People were talking about the generation gap, but no one was implementing a program to close it. I also conducted my own research through online surveys and received a lot of great responses. Nobody was getting any coaching or personal development in how to work in a multigenerational work environment to bridge the gap. Bingo! Biz-Shift was created to be the solution.

What specific qualities and skills are you going to bring to Biz-Shift?

I have over 20 years of experience, working internationally with different cultures, from individuals–like my rock star son Jordan Pundik [frontman of New Found Glory]–to large companies–like Pepsi Americas. My coaching niche is in transforming company cultures. I worked in Caracas, Venezuela with a communication company to mediate between company representatives and union leaders. They had not signed a contract in several years. After spending six hours behind closed doors mediating between the two groups, they were able to reach an agreement to settle their differences. We brought peace and harmony to the workplace, which is one of my many commitments in coaching the participants of Biz-Shift.


Few can claim the breadth and depth of Biz-Shift’s CEO and President Carlos Pundik, MCC’s experience in coaching. For over 20 years, he has been perfecting his results-oriented coaching techniques, and for the price of $99 you will receive not only his guidance but the guidance of fellow coaches Rita Steinfeld-Regev and Allyn C. Goldstein. Biz-Shift is the opportunity you have been waiting for to transform your business strategy to work for the 21st century.

Re-Invention: Key to Success?

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Think of your favorite celebrity, businessman, artist, and icon. What do they all have in common? They seem to transcend time, to have something to say to every generation. While successful people may physically age, their constant re-invention of their persona, in fact, makes them timeless.

How can that help you with your business? Well, recent research shows that you should review your business strategy every 3-5 years. By frequently re-inventing your business strategy, you can take advantage of future business opportunities and stay ahead of your competition.

Attend Biz-Shift, a one-day transformational workshop, and let us help you navigate the multi-generational workforce. We want your business to be a superstar, not left in the dust. Check out the stars who we admire for re-inventing their strategy below, and feel free to repost on social media!







Biz-Shift’s First Newsletter of the Year

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Why All the BUZZ about Biz-Shift? Please look over our  first newsletter of the year, which features a personal message from our CEO and Founder Carlos Pundik and includes a reminder about our upcoming FREE networking mixer:

Biz-Shift Newsletter, Volume 1

Biz-Shift Group Presentation Success

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Last Thursday, July 10th, Biz-Shift’s CEO and President Carlos Pundik gave a packed room of real estate brokers at Optimar International Realty a taste of the Biz-Shift experience, and it was a great start of the day for everyone involved! The Biz-Shift team loved coming out and starting the discussion of multi-generational awareness and collaboration, and the audience had their questions about coaching and the business application of Biz-Shift answered right on the spot. One lucky member even won a free ticket to Biz-Shift through an end-of-the presentation raffle!

biz-shift presentation

We had several people come up to us afterwards and say that “Biz-Shift is really needed in the workplace today” and that while they had heard of other business workshops, not one addressed the “real issue” of multi-generational communication. We were able to register those committed to re-inventing their business strategy after the presentation as well. The enthusiastic welcome we received from Optimar International Realty was both inspiring and appreciated, and Biz-Shift hopes to continue presenting before groups of business professionals to spread the message.

Do you know a company or business who would be interested in having Biz-Shift’s CEO and President Carlos Pundik presenting before a group of employees? The presentations generally last between 10-30 minutes. Please email us at to coordinate a date and time or to receive more information.